Introduction

Welcome to PRIME AUTOMOTIVE LLC. We are committed to safeguarding the privacy of our website visitors. This Cookie Policy is designed to help you understand how we use cookies and how you can control the cookies we use.

What are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites function or to work more efficiently, as well as to provide information to the owners of the site.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you such as setting your privacy preferences, logging in, or filling in forms.
• Analytical Cookies: These cookies help us understand how our visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works, ensuring that users easily find what they are looking for.
• Advertising Cookies: We use these cookies to build a profile about your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and device.

How We Use Cookies

We use cookies to personalize content and ads, provide social media features, and analyze our traffic. We also share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

Managing Cookies

You can manage your cookie preferences through your internet browser settings, allowing you to accept all cookies, reject all cookies, or notify you when a cookie is sent. For more detailed guidance on how to amend these settings, please use the 'Help' function within your browser or visit support resources provided by the browser developers.

Data Security

We implement appropriate technical and organizational measures to ensure the secure storage of information and to protect your personal data against loss or misuse. We also employ encryption and other security technologies to safeguard this information.

Data Retention

We retain personal data collected from cookies for varying time periods, depending on the type of cookie used and the purpose of its use. After such periods, your data will be erased or anonymized to become non-identifiable analytics data which may be used to improve our services.

Your Rights

Under applicable data protection laws, you have the right to access, correct, or delete your personal data. If you wish to exercise any of these rights, please contact our data protection team. Additionally, you can opt-out of receiving targeted advertising by using available online resource tools.

Changes to Cookie Policy

We may update our Cookie Policy from time to time to reflect changes in our practices or legal requirements. Please regularly revisit this page for current information about our cookie practices. Any updates will be posted with an effective date notification at the top of this page.